HOW TO MAKE YOUR FOOD A

People don't want or need your product, they want or need the BENEFIT of it.

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In the case of food and beverage, the "benefit" is the taste PLUS the experience.

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I GOTTA HAVE THAT HAMBURGER

[{"selector":"#anim-1a6b1905-b658-46a0-a24e-90ff8a150e81","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d8b8312-d0cc-4001-adfe-22676063db3e","keyframes":{"transform":["rotate(-353deg) translate3d(-187.87879%, 0px, 0) rotate(353deg)","rotate(-353deg) translate3d(0px, 0px, 0) rotate(353deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-6f441ca8-8720-49a4-9c66-e8b576328301","keyframes":{"transform":["rotate(-353deg) rotateZ(-180deg) rotate(353deg)","rotate(-353deg) rotateZ(0deg) rotate(353deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-9f7d27e0-8f17-4782-a51a-f40867c9f7d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] When dealing with a "sensory" product, the more your images can visually convey the "senses", the more the viewer will be able to imagine the experience and enjoyment of it. Learn more

A photo of a juicy burger alone is just sustenance and might make them hungry.

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However, a juicy burger with a frosty mug of beer in the background sitting next to a grill transforms it to something desirable.

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Presenting the product itself is, of course, imperative and in some uses the product alone will be effective.

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However, for the maximum "must-have" response, illustrating the experience is essential.

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So, take a closer look at your own images... do they show (however subtly) the "experience"?

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Will potential customers not only say "That burger looks good" but also "I gotta have that burger!"? If not, you may be missing the "wow" factor.

[{"selector":"#anim-0aa791bc-6c08-4b7e-b277-020f84d18076","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85ca4eda-3362-4062-8641-6e850cd81cbf","keyframes":{"transform":["rotate(-345deg) translate3d(-210.2564%, 0px, 0) rotate(345deg)","rotate(-345deg) translate3d(0px, 0px, 0) rotate(345deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-f9156b51-7a9c-4145-809e-ca908a0fb57f","keyframes":{"transform":["rotate(-345deg) rotateZ(-180deg) rotate(345deg)","rotate(-345deg) rotateZ(0deg) rotate(345deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-82b1ec75-57f9-4ba4-9e27-93c3e6375313","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e01e5788-9106-4f6c-b283-0fe116e1e52c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

You can find the rest of the article if you swipe up!

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HOW TO MAKE YOUR FOOD A

"MUST-HAVE"

People don't want or need your product, they want or need the BENEFIT of it.

MAKE IT A "MUST-HAVE"

In the case of food and beverage, the "benefit" is the taste PLUS the experience.

MAKE IT A "MUST-HAVE"

I GOTTA HAVE THAT HAMBURGER

A photo of a juicy burger alone is just sustenance and might make them hungry.

I GOTTA HAVE THAT HAMBURGER

However, a juicy burger with a frosty mug of beer in the background sitting next to a grill transforms it to something desirable.

I GOTTA HAVE THAT HAMBURGER

Presenting the product itself is, of course, imperative and in some uses the product alone will be effective.

PRESENT THE PRODUCT

However, for the maximum "must-have" response, illustrating the experience is essential.

EXPRESS THE EXPERIENCE

So, take a closer look at your own images... do they show (however subtly) the "experience"?

A CLOSER LOOK

Will potential customers not only say "That burger looks good" but also "I gotta have that burger!"? If not, you may be missing the "wow" factor.

ASK YOURSELF...

You can find the rest of the article if you swipe up!

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