DO YOUR IMAGES HAVE TRACTION WITH YOUR TARGET?

Marketers will tell you that what you "say" to your target audience needs to "speak" to them.

[{"selector":"#anim-ce1f34a2-c3f7-49e9-9af3-9b3c0db3ce50","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b3f4b48-3715-4f8a-81e2-d88a2a143098","keyframes":{"transform":["translate3d(-187.87879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-6e73893a-2ba9-49aa-bf96-36a2837def9f","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Learn more

Your message needs to convey benefits that appeal to your potential customers.

[{"selector":"#anim-8244a60f-f126-4b8c-a7aa-4f3fbb033b6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11340d8e-8534-4247-8a53-7c9a38b2a287","keyframes":{"transform":["translate3d(-187.87879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0d09da3f-bf6f-4e6f-ab96-ce993626cabb","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Learn more

Not only does your message need to resonate with your target, but your IMAGES need to reinforce that message.

[{"selector":"#anim-7e6fdd36-389b-4285-8952-55547febe6fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20a96921-2535-4c65-9192-8fedeb5d6cb0","keyframes":{"transform":["translate3d(-187.87879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ee94ad04-f435-46df-8c38-a48c20634ad3","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Learn more

You have to create that feeling of desire for your product based on the presentation of it; and drawing attention to the most desirable feature.

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[{"selector":"#anim-29ed65e8-9b2a-4d77-b8f8-9de5c14062e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1f930e5-b5c8-4bd4-9d33-be8a56cee892","keyframes":{"transform":["translate3d(-187.12121%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ed18464f-05de-4789-99c5-abac3f278349","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Let's say you manufacture and sell lightweight running shoes and cross-country runners are the ideal prospect to purchase your product. Learn more

You SAY "lightweight" in your message, but your image shows the a close up of the shoe perched on a rock.

[{"selector":"#anim-a8b8b80a-9738-4a97-824d-d187361b95b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7e72181-c550-45a1-a8cb-8e86a6501375","keyframes":{"transform":["translate3d(-187.87879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-8d45ba3e-91ab-463a-a03a-d44ece7e8d68","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-f4e5493c-2d93-43d5-b3ad-c8251fa8421d","keyframes":[{"transform":"rotate(-360deg) rotate(-540deg) scale(0.1) rotate(360deg)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] Learn more

[{"selector":"#anim-14c8b9e3-e352-4e62-a316-1b24af029758","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74f3af27-c0f8-4e16-b1cc-924aec109a92","keyframes":{"transform":["translate3d(-187.12121%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-5be6178d-6b2f-4462-ac3a-16f952db2985","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Be sure to have multiple images of each product for different campaigns. The ultimate goal is to present your product professionally to encourage conversion. Learn more

You can find the rest of the tips and learn more about photography if you swipe up!

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